SDU: steering the dynamics of love

SDU has come to an end, and many critics feel that the main lesson delivered to the government is that it's not omnipotent and cannot control the dynamics of love and related activities (e.g. getting married, etc)... :)

I'm actually a supporter of the SDU :) I think that the idea of matchmaking Singaporeans is cool, and there's no better institutional actor to do this than the State itself. Why, then, did the SDU fail? In this very short post I'll offer my views as an ikan bilis of mighty Singapore, mighty in all ways including the management of male-female relations....

1) First, the name given to the agency was so lousy that I think whoever thought of that name 'Social Development Unit' should bear at least 40% of the responsibility. 'Social development' sounds terrible and it makes the members of SDU seem like problems of society to be solved. It's as if the successful matchmaking of these people will somehow alleviate one of the major 'social problems' in Singapore society, and society will 'develop'... In addition, 'Unit' sounds bad too: it simply doesn't accord a sense of importance and grandeur to the whole mission. This type of name is incapable of generating any sort of pride and excitement in members and non-members alike....

2) The institutional separation of SDU and SDS was also unnecessary and unwise. They should be combined so as to pool resources together, and to expand the membership base. This will then increase the chances of members finding someone they like or love, who may or may not be from the 'same social class' (whatever that phrase means). Is it not common wisdom that 'opposites attract'? A male, highly educated professional may well be more attracted to a woman who is not a graduate, and this lady may also be impressed because the man seems so different from others whom she hangs around with. A man and a woman with different class experiences may in fact have more to talk about because they find each other more intriguing and interesting. So the assumption that people from the same social class can 'click better' does not always hold. Finally, I suspect that women who are not university graduates are more inclined to get married....

3) SDU should be reincarnated, but with a different name and with a 'consolidated membership'. Men and women of all nationalities and citizenship statuses (citizen, PR, non-citizens), educational levels and 'social classes' should have platforms to mingle around with one another. They should be able to view each other's profiles and photos online, and send each other messages.

The State should realize that social engineering has its limits (although it is sometimes necessary). Many things need to be done correctly and when a project fails, it may not be because the idea itself is bad but because the execution was not properly thought through. It must show some sensitivity to the feelings of the members, at least, for example by getting rid of the 'class' dimension of this matchmaking mission, and having a more romantic-sounding name for the organization. I wonder if the people sitting on the steering committee (is there one?) are trained in the humanities and the social sciences. The dynamics of love can be steered, in my opinion, and getting large numbers of people to interact in actual physical social space or cyberspace can indeed allow magical unpredictable sparks and combinations to emerge. So I feel that there is indeed magic in the system, but it's not an omnipotent kind of magic. Anyway, SDU is gone, and I can only hope that its reincarnation won't reflect the rather elitist assumptions of the earlier project.

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