Tuesday, June 07, 2005

'Creative' advertisements on TV

Some ads are so 'creative' (or 'uncreative'?) that I don't know whether to laugh or cry when I see them....

First, we have the M1 advertisement, in which the human beings all started to lay eggs on the floor for no good reason! What exactly is this whole 'egg-laying' business all about?? It looks so distasteful and the music sounds horrible too, even though I can tell that it was intended to sound 'cute'....Because of the stupidity of this advertisement, I will never sign up for M1. Never. I don't want to end up laying eggs one day for no good reason....

Second, we have the most irritating FedEx advertisement. What exactly inside that stupid parcel?? Because of this ad, I will never use FedEx - ever.

Third, we have the SKII advertisement, where Lin Yi Lian goes "toin, toin...."....What exactly is "toin toin"? What a silly sound!

Seeing all these advertisements on TV makes my blood boil. The above are three of the most poorly conceptualized advertisements in this world, hardly reflecting any sense of aesthetics. These ad designers ought to be reprimanded - or sent (back) to art schools!

8 Comments:

Blogger tausarpiah said...

tsktsk ... it's at times like these that we look for people who have heavenly swords on their hands wad ....

Thu Jun 23, 01:05:00 PM 2005  
Anonymous beAr said...

i believe that the M1 ad was trying to portray a flash mob; but not very successfully (i also catch-no-ball when i first saw the ad until a few days after...)

Thu Jun 23, 04:33:00 PM 2005  
Blogger Alson Teo said...

If I don't like their ads, I won't buy their products/services.

Fri Jun 24, 01:19:00 AM 2005  
Blogger Heavenly Sword said...

Greetings!

wows: hm....but I don't really want to go on a 'killing' spree...

bear: Oh, I see...I thought they were trying to support the govt by encouraging people to have more kids...

dead poet: Hm...you are like me - we have our principles. :)

Sat Jun 25, 02:38:00 PM 2005  
Anonymous Lei's Mom said...

Ah Huat just pointed me to your blog and I must say I'm impressed.

However, I think it is very immature of anyone to swear off any product simply becose of corny or lousy ads. By and large, ads are created by the Marketing department, and very often for large companies, the concepts come from the ad agencies which the companies engage. A lousy ad is not synonymous with a lousy product.

So, give the company a break. If you hate the ad, just shoot the Marketing department or the ad agency. But don't crucify the product because you just might be depriving yourself of a good product or service.

The converse is also true - just because a company has a good ad doesn't mean the product has an equal standing. There are countless examples of mediocre products with creative ads (like Ikea for example).

So don't base your decision to buy a product based on the ad alone. remember -- the real peopl delivering the service/product are not the marketing people!! (Marketing is about getting people to buy your stuff - regardless of whether your product is good or not!)

Fri Jul 01, 10:28:00 AM 2005  
Blogger Heavenly Sword said...

hi lei's mom: wow! I have to say that yours is a strong argument... :)

However, many products/services are so alike these days (e.g. M1 compared to SingTel or StarHub, FedEx compared to DHL etc) that all else being equal, I would go for those with cooler advertisements, not out of any practical reason, but mostly due to the desire for a psychological 'feel-good factor' of opting for those with cooler brand image.

And brand image, after all, IS somewhat related to, affected by, or dependent on the quality of advertising - unless one adopts the view that the effectiveness of advertising is totally not positively correlated with the acceptance of the products. In that case, then what is advertising for? :)

Finally, I feel that if consumers all 'vote with their money' (i.e. purchases) on the basis of the quality of advertising, this will spur the Marketing Departments to do a better job. After all, they are PAID to do a good job; so they should not be spared from the kind of pressure exerted by consumers, even if consumers like me are somewhat wilful and would (all else being equal) choose on the basis of advertising quality. Maybe they do not need so much pressure, but they should at least get some pressure...

Fri Jul 01, 01:21:00 PM 2005  
Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a small business advertising site. It pretty much covers small business advertising related stuff.

Come and check it out if you get time :-)

Tue Oct 25, 11:55:00 AM 2005  
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